Baffin Footwear
Digital Ad Campaigns, Illustrated Graphics & Icons
One of Canada’s top footwear brands, Baffin has built a reputation on delivering well-made products that can last in the most extreme conditions.
Built for the Bold—This campaign refresh is an ode to the extreme dedication and elemental forces that shape Baffin products and the people who wear them. The creative focused on the collision of natural elements shown in a way to inspire adventure in the world’s harshest conditions..
The platform inspired a 180% boost in online sales, a 40% increase in web traffic, and a 250% increase in total orders.
Seasonal & Weather-timed Ads
Inner Boot System
An interchangeable set of graphics to communicate the inner construction, fabrics used and technical capabilities within the Baffin footwear line up.
From deep winter boots to steel toe work-wear, effectively describing the differences between product lines has become crucial in telling the story to consumers about what sets their boots apart from the competition. This set of supplemental graphics is used on packaging, social-media posts and within branded documents.
Iconography
Agency: Elemental
Year: 2018-2025
Client: Baffin