Baffin Footwear
Digital Ad Campaigns, Illustrated Graphics & Icons
As one of Canada’s top footwear and apparel companies, Baffin has built a reputation on creating incredible outdoor products and personally testing them in the world’s most extreme conditions. When it came time for a refresh, we wanted to capture and celebrate this indominable spirit.
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To bring the brand platform to life, we created Built for the Bold—an ode to the extreme dedication and elemental forces that shape Baffin products and the people who wear them. Our creative focused on the collision of nature and humanity, highlighting battle-forged adventurers as they face down the great outdoors. The platform inspired a 180% boost in online sales, a 40% increase in web traffic, and a 250% lift in total orders.
Inner Boot System
An interchangeable set of graphics to communicate the inner construction, fabrics used and technical capabilities within the Baffin footwear line up.
From deep winter boots to steel toe work-wear, effectively describing the differences between product lines has become crucial in telling the story to consumers about what sets their boots apart from the competition. This set of supplemental graphics is used on packaging, social-media posts and within branded documents.
Iconography
Seasonal & Weather-timed Ads
Agency: Elemental
Year: 2018-2025
Client: Baffin