An interchangeable set of graphics for the Baffin Footwear brand to communicate the inner construction and fabrics used within their highly sought after technical footwear.

From deep winter boots to steel toe work-wear, effectively describing and illustrating the differences between product lines has become crucial in telling the story of what has made Baffin a leader in footwear within Canada and abroad.

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As one of Canada’s top footwear and apparel companies, Baffin has built a reputation on creating incredible outdoor products and personally testing them in the world’s most extreme conditions. When it came time for a refresh, we wanted to capture and celebrate this indominable spirit.

To bring the brand platform to life, we created Built for the Bold—an ode to the extreme dedication and elemental forces that shape Baffin products and the people who wear them. Our creative focused on the collision of nature and humanity, highlighting battle-forged adventurers as they face down the great outdoors. The platform inspired a 180% boost in online sales, a 40% increase in web traffic, and a 250% lift in total orders.

PROVIDE ROW OF SAMPLES FROM EACH SEPARATE CAMPAIGN!

• explosion samples

• spring, fall, winter, summer boot samples

• weather timed ads

• CFL

• Deep winter

• industrial boots

• older digital ad campaigns

• inner boot system

• icons