Canada Life

Social Media & Digital Ads

Increase brand awareness and customer retention through social media and digital ad campaigns.

Supporting the Canada Life social calendar through timely and consistent marketing content highlighting key internal initiatives. Promotion of seasonal and evergreen products such as tax-filing help, RRSP information, TFSA and child-benefits for new and existing customers leading to an increase in site traffic and product sign-ups.

A smartphone displaying an Instagram post promoting benefits for small business owners from CanadaLife, featuring a man pouring coffee into a cup, set against a textured concrete background.
A smartphone displaying an Instagram post promoting benefits for small business owners from CanadaLife, featuring a man pouring coffee into a cup, set against a textured concrete background.
Collage of social media templated images related to finance, insurance, small business, retirement, and loans for CanadaLife.
Collage of social media templated images related to finance, insurance, small business, retirement, and loans for CanadaLife.
A hand holding a smartphone with the text "The Business Owner Retirement Dilemma" from Canada Life, with a smiling woman in a yellow top and black apron. The background is red with white icons and text reading "Increased organic site traffic +160%."
A hand holding a smartphone with the text "The Business Owner Retirement Dilemma" from Canada Life, with a smiling woman in a yellow top and black apron. The background is red with white icons and text reading "Increased organic site traffic +160%."
A collage of financial and insurance promotional images with text and photos of people. One image shows two people kayaking on a river, another shows a smiling woman with children, and others depict close-ups of people with financial or business themes, including a man and a woman working together and an indoor scene with a child and an adult. Text overlays highlight retirement strategies, insurance benefits, and financial planning.
A collage of financial and insurance promotional images with text and photos of people. One image shows two people kayaking on a river, another shows a smiling woman with children, and others depict close-ups of people with financial or business themes, including a man and a woman working together and an indoor scene with a child and an adult. Text overlays highlight retirement strategies, insurance benefits, and financial planning.
A group of diverse people smiling and laughing outdoors, engaging in a joyful gathering. sample of animated video for canada life
Sample of animated social media video for canada life featuring a collection of lifestyle images and branded icons
Animated sample of a social media post for Canada Life featuring white line art, text and icons on top of a red gradient background.
Young woman with curly hair, standing at a desk, looking at papers, with a red background and white text and icons. Sample of social media video template for Canada Life
Animated sample of a social media post for Canada Life. Red square with white text.
A young woman sitting on a yellow couch, talking on the phone and smiling, with a teal pillow, a coffee cup, and headphones nearby. Sample of a social media template for Canada Life.

Agency: Elemental
Year: 2023-2025

Client: Canada Life Financial