Amaro Montenegro has long been a sensation in Italy thanks to its unique, herbaceous flavour and incredible versatility. The agency’s role was to launch the brand’s storied tradition with the United States through social, digital, and creative strategy.

One Spirit, Endless Possibilities— featuring an all-new look and feel including seasonal campaigns, e-commerce, and activation creative. Influencer marketing was also a key part of the strategy, engaging creators across social media to showcase Amaro Montenegro in action—including cocktail demos, free shipping promotions, and more.

Amaro Montenegro was brought to new audiences throughout the U.S. with curated cocktail kits, a mobile pop-up bar and a revised landing page website. All-in-all bringing a touch of Italy to consumers across the United States.