Rejuvenation of a Canadian brand to coincide with the 150th Anniversary of confederation. Celebrating their history in helping to outfit generations of Canadians with rugged and well constructed outerwear.

We’ve brought in bright energetic colours and clear visuals to communicate a wide variety of SKUs amid a competitive and crowded marketplace.

Attaching hang-tags to specific models allows us to display vital information about fabrics and construction, technology enhancements and recommended uses. Where previously it would have been a cumbersome and costly endeavour to display such additional information to customers given the large array of products, the tagging method allows for quick-and-easy labelling at the factory production level.