J.B. Field’s

Packaging Design

Rejuvenation of a Canadian brand to coincide with the 150th Anniversary of confederation. Celebrating their history in helping to outfit generations of Canadians with rugged and well constructed outerwear.

We’ve brought in bright energetic colours and clear visuals to communicate a wide variety of SKUs amid a competitive and crowded marketplace.

Attaching hang-tags to specific models allows us to display vital information about fabrics and construction, technology enhancements and recommended uses. Where previously it would have been a cumbersome and costly endeavour to display such additional information to customers given the large array of products, the tagging method allows for quick-and-easy labelling at the factory production level.

Collection of sock packaging, each labeled with different activity uses like hiking, skiing, and casual, displaying various sock features and materials. JB Field's.
A pair of gray and white socks with black stripes from J.B. Field's placed on a round wooden table. Also on the table is a hexagonal candle holder with a white candle and a small round gray marble or stone. Part of a white tray with a repeating pattern is visible underneath the items.
Close-up of a person holding a packaged pair of gray hiking socks with a mountain graphic and text, against a plain grey background.
A display of hiking socks from J.B. Field's in a retail store. The socks are purple, gray, and beige, and are packaged with labels indicating size, recommended use, technical features and fabric construction.
A display of hiking socks from J.B. Field's in a retail store. The socks are purple, gray, and beige, and are packaged with labels indicating size, recommended use, technical features and fabric construction.
Person lying on a couch, with legs and feet raised, wearing black and white striped socks.
Person lying on a couch, with legs and feet raised, wearing black and white striped socks.
Close-up of a wooden table with a small black container, a black and silver jump rope handle, a small rectangular device, and a pair of black athletic socks with a Bamboo Sport sticker on them.
Close-up of a wooden table with a small black container, a black and silver jump rope handle, a small rectangular device, and a pair of black athletic socks with a Bamboo Sport sticker on them.
Display of various JB Field's hiking and outdoor socks on a retail store rack, with packaging showing brand names and features.
Display of various JB Field's hiking and outdoor socks on a retail store rack, with packaging showing brand names and features.
Comparison of old and new packaging for J.B. Field's socks. The new packaging includes bright colours, clear visuals and a hang-tag labeling system
Comparison of old and new packaging for J.B. Field's socks. The new packaging includes bright colours, clear visuals and a hang-tag labeling system
A gray and black cat sniffing a red and black sock inside an open suitcase with folded gray clothes.
Person holding a gray sock with a white section and red stripe near the top.
Pair of gray alpine ski socks in packaging, placed on a cardboard box with black pine branch pattern, inside a room with white brick wall and green pine branch
Person sitting on a staircase, adjusting a white sock with a red maple leaf logo on it, wearing blue jeans, a black smartwatch, and a dark shirt. The room has a wooden floor and a large window.
Person assembling and folding sock packaging with multiple pairs of navy blue socks on a table.
Person assembling and folding sock packaging with multiple pairs of navy blue socks on a table.
Ice skates and a hockey stick on an icy surface with a pair of black gloves and a package of Icelandic winter socks.
Ice skates and a hockey stick on an icy surface with a pair of black gloves and a package of Icelandic winter socks.
A person squatting on a ledge in front of a city building with cityscape and signs illuminated behind. The person is wearing a blue and gray sweater, black pants, and black boots.
A person squatting on a ledge in front of a city building with cityscape and signs illuminated behind. The person is wearing a blue and gray sweater, black pants, and black boots.
A pair of skis, ski poles, and a folded sock packaging on snow, with J.B. Field's Alpine socks and a tag indicating warmth and snow protection.
A person wearing a white golf glove holding an orange packet of athletic socks, with golf clubs in the background on a grassy outdoor area.
Someone is crouched down placing a cold pack into the trunk of a vehicle, wearing sandals, socks, and shorts.
A pair of gray and white socks with red accents in packaging hanging on a wooden wall.
Back of J.B. Field's sock packaging with text in English and French, featuring a sock illustration, barcode, and social media information for Great Canadian Sox Company.
Product label hang tag for Merino & Coolmax socks featuring a diagram of sock features, including cushion, wool blend, impact zones, cuff support, and moisture transfer mesh. JB Fields Hiking - technical explorer.
Colorful vertical list of outdoor activity words with descriptions, including ski, run, work, hike, climb, city, walk, and explore.
Colorful vertical list of outdoor activity words with descriptions, including ski, run, work, hike, climb, city, walk, and explore.

Agency: Slingshot Inc.
Year: 2016

Client: JB Field’s/ The Great Canadian Sox Company