RiceSelect

Organic & Paid Social, Digital Ads, OOH

Adhering to creative guidelines to produce static and video posts that push key initiatives throughout the year, relevant to foodies and home cooks.

Production of on-brand social feed content integrating key product highlights, seasonal recipe ideas and influencer content into strategic weekly posts for the RiceSelect line of products.

Supported by digital OOH advertising and frequent digital ad campaigns.

A collage of colorful social media posts about the brand RiceSelect. Some posts show rice packages, recipes, and food tips, with vibrant backgrounds.
Two advertisements for rice products by Rice Select. The first is a bus stop ad featuring a jar of Arborio rice. The second is a billboard with three different jars of rice and text emphasizing premium quality in every jar.
Two advertisements for rice products by Rice Select. The first is a bus stop ad featuring a jar of Arborio rice. The second is a billboard with three different jars of rice and text emphasizing premium quality in every jar.
Three smartphone screens displaying cooking and recipe promotional content for RiceSelect, a brand of rice and grains. The screens feature tips from Chef Jordan Andino, a call to open a jar of inspiration, and a recipe for aromatic mushroom risotto with a jar of rice.
Three smartphone screens displaying cooking and recipe promotional content for RiceSelect, a brand of rice and grains. The screens feature tips from Chef Jordan Andino, a call to open a jar of inspiration, and a recipe for aromatic mushroom risotto with a jar of rice.
Person holding a smartphone looking at social media, with food dishes visible in the background.
A jar of Kamalis RiceSelect jasmine rice and a bowl of rice dish with chicken, vegetables, lime, and cilantro on a pink and maroon background with text describing the rice as intensely fragrant, versatile, and the world's most exceptional rice.

Agency: Elemental
Year: 2021-2024

Client: RiceSelect