Starbucks Rewards

In-store Activation & Digital Ads

Encourage customer retention through in-store acquisition kiosks and digital ad support.

Our mission was to increase active memberships, compelling new and existing users to sign-up for the Starbucks Rewards program at the point-of-purchase in key high traffic locations throughout the GTA.

City street corner with large digital billboards, including a Starbucks Rewards advertisement, surrounded by tall buildings and cars.
Starbucks Rewards advertisement promoting adding stars to your daily routine, featuring icons of a birthday reward, online ordering, and free refills, with a graphic of a coffee cup and stars.
A woman with long brown hair smiling while holding two cups of coffee or tea, sitting at a table and talking to another person with green plants in the background.
Starbucks Rewards promotional display stand with a digital kiosk encouraging customers to join the rewards program and turn visits into rewards, featuring icons for collecting stars, free drinks, and rewards tracking.
Starbucks Rewards advertisement with green background, Starbucks logo, and text promoting buy 2, get 1 free rewards after 2 to 3 visits.
A close-up of a Starbucks cold drink in a clear plastic cup with a Starbucks logo, containing a red beverage with ice. Other drinks are blurred in the background.
Starbucks Rewards promotion offering a free item after 2 to 3 visits, with the message "One. Two. Free!" against a dark green background with gold stars.
Starbucks Rewards birthday promotion with green background, Starbucks logo at the top, gold star decorations, and text offering a free treat on birthday for members.

Agency: Elemental
Year: 2018-2019

Client: Starbucks Rewards Canada